Reniel Del Rosario works in a ceramics field that combines objects with interactivity. “I track and mimic market trends, advertising patterns, and consumer preference in a deliberately low-key emulation of a one-person business. From donuts to cigarettes to paintbrushes to skin bleaching soap, the mass-produced products I copy are made in much larger quantities than that will ever sell, copying the waste of trend-following capitalism. These objects then are brought into public spaces to satirize consumerism through engagement by selling these goods in handmade stands. This has included setting up impromptu storefronts in public, infiltrating galleries, and tailgating conferences. The public can walk up to my establishments and purchase works for the price of their real-life counterparts. Examples of my projects include: a delicatessen that sells food that is more aesthetically pleasing but substandard to eat, a Filipino convenience store that sells goods introduced post-colonialism, a cannabis dispensary, and an art store.

My work seeks to parody the perils of capitalism. The objects I make replicate those that are addictive, misleading, and yet whose social and personal value outweigh these negative effects. If these legal businesses can abuse the at-risk public, then my work pokes fun at these beloved objects and the complicit market. While non-utilitarian, they still bring pleasure to customers due to the familiarity of the spectacle of the sale, joy of purchasing, and ownership. In the end, the consumers at least possess a prop aimed as a joke rather than the real object and the larger consequences that follow.”

renieldelrosario.com